Having the Search Engine Optimization Strategy that best fits your business is absolutely critical to your success.
If you’re using the same, run of the mill, plan that everyone else is doing, you probably won’t succeed.
In order to understand the fit, you need someone who understand enough to be able to identify many different SEO opportunities. I’m sure there are some that I’m not aware of because there are hundreds of ways to do SEO. Yes, hundreds. But, I can usually identify many very high ROI opportunities if the company has the appropriate search volume to justify the cost.
Its pretty fun when you get this right because your SEO is 100,000%+ more effective — no joke!